Launching a new product requires deep market understanding and identifying unmet needs. We specialise in New Product Development (NPD) research, using surveys to provide actionable insights that guide you from concept to launch, ensuring informed decisions at every stage.
Our NPD research leverages carefully designed surveys to capture valuable feedback from your target audience. These surveys are tailored to your specific needs and can be conducted with potential customers, existing customers, or broader market segments. Our approach ensures that you have a clear understanding of market demand, customer preferences, and the potential challenges your product may face.
We test multiple ideas with your target audience to identify those with the most potential, ensuring you focus on the best concepts early on.
Our surveys assess your product's features, benefits, and pricing, providing feedback to refine the concept before full development.
We help you rank product features based on customer preferences, ensuring the product aligns with market needs.
We evaluate how price influences customer interest, guiding you to an optimal pricing strategy that balances market demand and profitability.
: We analyse survey data to understand how different customer segments perceive your product, enabling targeted positioning.
Post-launch, we collect feedback on customer usage and satisfaction, helping you make continuous product improvements.
We use innovative approaches to deliver actionable insights in our NPD research. Our advanced surveys capture both quantitative and qualitative data for a full understanding of customer expectations. Techniques like conjoint and MaxDiff analysis help prioritise features and guide pricing decisions, while open-ended questions provide nuanced feedback, offering deeper insights into customer preferences.
Our fieldwork is designed to ensure that you get feedback from the right audience:
We distribute surveys to a targeted audience using unique links, allowing us to track response rates accurately and ensure high-quality data collection.
In addition to online surveys, we can conduct research via phone, SMS, or even in-person interviews to reach a diverse range of respondents.
Whether your product is local or international, we have the capability to conduct surveys across multiple markets, providing you with a broad perspective on potential success.
Our analysis transforms data into actionable insights. We provide an overview of survey results, including detailed segmentation to understand different customer perceptions. Regression analysis identifies key factors driving customer interest, while an impact matrix highlights areas for product improvement. Reports are visually engaging with interactive dashboards for easy data exploration and informed decision-making.
Bringing new products to market requires informed decisions. Robust Insight helps you research, analyse, and refine your product concepts. Contact us to discover how our new product development solutions can ensure successful launches and drive business growth.
