10 Simple Tips for Running Great Market Research Surveys
To download the full PDF file please CLICK HERE. The following is a SIMPLE, but not EASY, guide to running great market research surveys. #1. ASK (Always Seek Knowledge) Become the subject matter expert on your given research topic before writing your survey. Read the latest reports and whitepapers, check out blogs of key influencers in the […]
10 reasons why start-ups should be using market research
#1. Make Incremental Improvements to your Business Model #2. Make More Confident Businesses Decisions #3. Become a Thought Leader in your Industry #4. Expand into New Markets by Understanding the Needs of the Consumer #5. Generate Great PR Content from Market Research Surveys #6. Measure and Track Consumer Perceptions of your Brand #7. Track Customer […]
100+ Sample Employee Engagement Survey Questions
To download the full PDF version please CLICK HERE. The following guide includes 100+ Sample Employee Engagement Survey Questions. Introduction Instructions Employee Engagement Survey Categories The following categories have been shown to make up the majority of an employee’s day-to-day engagement at work. Key Drivers (Hewitt’s methodology) SAY Given the opportunity, I tell others great things […]
10 ways to increase response rates for online surveys
Introduction With response rates for online surveys plummeting to less than 15% in most cases we outline 10 practical ways to increase response rates for online surveys. 1. Shorter surveys delivered more often Many companies choose to conduct research with their customers or employees once a year. These surveys tend to be all-encompassing documents jumping […]
Implementing and Activating Employee Engagement Survey Results
Introduction The most important element of running an employee engagement study is to act on the results. Insights from the analysis must be embedded across the organisation to deliver real change. There are four key stages involved in the successful implementation and activation of employee engagement survey results: #1 Communicating the results back to employees #2 Getting to the heart […]
Maximise Insight From Your Market Research Surveys
With the increase in online surveys many companies now choose to conduct their own survey research instead of commissioning a third party agency. Data collection tools like Survey Monkey and Ask Your Target Market make this a very cost effective activity by offering easy to use survey design options, help finding respondents and basic analysis […]
Prioritising Your Actions: The Role of Key Drivers in Market Research
Introduction If you are currently thinking about surveying your customers or employees you are probably thinking about a range of questions to ask them about how they interact with your organisation. These questions are often best asked as statements where respondents can rate their satisfaction or agreement level (likert scale). In a typical customer survey […]
Understand, Measure and Improve Customer Experience in your Business
Understanding customer experience is of vital importance to businesses who want to attract and retain more customers, drive value and build competitive advantage. Customer experience encompasses the sum of all interactions the customer has with your brand. This could include seeing your ad on TV, browsing your store or seeking advice from your staff. Every […]
A Guide to Measuring Customer Experience
Customer experience has been defined in many different ways by different businesses and sectors over the last few years. In essence brings together all the experiences a customer has when dealing with a company to purchase a product or service.The customer experiences starts when a company is on the customer’s consideration set and brings together […]
How to run an Employee Engagement Survey
Employee Engagement is a term used to describe an employees’ emotional and intellectual commitment to their organisation and its success. It refers to the extent to which people in an organisation know what they have to do and their willingness to give extra effort to achieve that. It is the difference between people coming to […]