Why should find out what your employees think?
Sometimes the most interesting thing about running a business is the way that your role changes. What typically begins with just one person, getting their hands dirty in the supply chain and testing the market quickly turns into the job of management. Hiring employees is about eliminating the weaknesses in your business. Bad at the […]
Maximising value from your tracking research – breaking free from the past
As a former client-side researcher in a FTSE 250 company I know market research departments spend the lion’s share of their annual budget on customer and brand tracking projects. Often the questions remained unchanged for years and although they may no longer deliver the value the business need, the majority senior managers are hesitant to […]