Most organisations don’t truly know what their brand stands for in the eyes of their customers. At Robust Insight, we go beyond surface-level impressions to help you quantify, track, and understand how your brand is actually performing across awareness, perception, loyalty and relevance. We don’t deliver dashboards for the sake of it. We build tailored brand tracking programmes that feed directly into decision-making: positioning, marketing, product development, investment. Real signals, not noise.
“Brand health” isn’t a fluffy term. It is the foundation of market effectiveness, a measure of how your brand is performing in the minds of the people who matter.
Our work captures core components like:
Are you being noticed, and by the right people?
When a buying decision is made, are you even in the room?
What do people actually associate with your brand?
Are you chosen over competitors, and why?
Does your brand carry credibility or just familiarity?
Meet Scott, a seasoned quantitative market researcher with over 20 years of experience delivering data-driven insights to help businesses make informed decisions. A respected member of the Market Research Society (MRS), Scott has worked with clients across the private, public, and academic sectors on projects ranging from customer experience and brand tracking to product development and employee engagement. Known for his sharp analytical skills, methodological expertise, and attention to detail, Scott designs and executes research that delivers actionable insights. With a collaborative and personalized approach, he ensures every project is aligned with your goals, providing clear, strategic recommendations and ongoing support from start to finish.
This isn’t a tick-box tracker. Every project we take on is designed from the ground up, based on where your brand is today and where you need it to be tomorrow.
We begin with a proper scoping session. Not just KPIs, but your category, your positioning, and your growth plans. Then we set the right metrics.
We write surveys that aren’t just technically sound, but sharp, focused, and fit for purpose. Brand tracking should reveal what you can’t afford to miss.
No shortcuts. No panels padded with irrelevant profiles. We sample rigorously and transparently.
You won’t get a 70-slide deck padded with bar charts. You’ll get a concise brand health report with clear answers: What’s changing? Why? What now?
We’ve led brand tracking research across sectors including education, health, financial services, and retail.
Our work supports:
Whether you’re launching something new, repositioning, or simply feeling disconnected from how the market sees you, we help you see your brand clearly.
Depending on the brief, we’ll recommend a combination of:
We also offer brand health audits if you’re starting from scratch, and long-term tracking programmes for consistent visibility.
Scott Owens leads every project, drawing on over two decades of experience in commercial research across both agency and client sides. We don’t just hand over a survey and disappear. We become your insight partner, actively involved in the brand conversation.
Robust Insight is an MRS Company Partner, which means your research is handled with integrity and professional rigour, from questionnaire design to data privacy. No cut corners. No outsourcing.
Our clients return because we:
All these reviews can be verified on LinkedIn
If you’ve never run brand tracking before, we’ll guide you through the design step by step. If you already have a tracking study but it’s not delivering, we can audit and rebuild it.
Let’s make your brand data work harder.
