Recognising that your customers are diverse is essential for effective marketing. We specialise in market segmentation, using survey data to help you target specific customer groups and tailor your products and marketing strategies to meet their unique needs.
Market segmentation is crucial for optimising your marketing efforts. It helps you allocate your budget more efficiently by focusing on high-potential customer groups, personalise the customer experience, and guide product development to meet specific needs. By targeting underserved segments, you gain a competitive advantage, improving customer satisfaction and loyalty.
Group customers by age, gender, income, education, or family status for more personalised messaging and product offerings.
Segment markets by location to tailor strategies for local markets or plan expansion into new regions.
Understand customers' lifestyles, values, and interests to create deeper emotional connections and relevant messaging.
Target customers based on purchasing habits, brand loyalty, and usage patterns to deliver the right message at the right time.
Identify customer pain points and needs to create products and services that solve specific problems.
Segment businesses by industry, size, and revenue to provide tailored solutions that address unique challenges.
Our fieldwork ensures accurate data collection from the right audience. We use targeted online surveys to gather feedback from your key market segments, complemented by multi-channel methods like phone interviews, SMS surveys, or in-person interviews based on project needs. With global reach, we can conduct segmentation studies across different regions, providing insights into how segments vary by location and culture.
Our analysis turns raw survey data into actionable insights that drive your marketing strategy:
We create detailed profiles for each segment, highlighting key characteristics, needs, and behaviours. These profiles serve as a guide for tailoring your marketing efforts.
We estimate the size and potential value of each segment, helping you prioritise your marketing efforts and allocate resources effectively.
Based on our findings, we provide clear, actionable recommendations for how to engage each segment, whether through tailored messaging, product development, or channel strategies.
Our reports are presented in a visually engaging format, with interactive dashboards that allow you to explore the data in depth. This ensures that you can easily access the insights needed to guide your marketing decisions.
Targeting the right audience is key to business success. Robust Insight helps you identify, analyse, and reach specific market segments. Contact us to learn how our market segmentation solutions can refine your strategy and drive growth.
