Product Feedback Survey: Templates, Forms & Sample Questions

Getting genuine, actionable product feedback is essential for improving features, functionality, and the overall user experience. A well-designed product feedback survey helps you understand what users value and where your product needs refinement.

Whether you’re building from scratch or using a ready-made survey template, the structure and clarity of your questions play a vital role in the quality of the responses.

What Is a Product Feedback Survey?

A product feedback survey is a structured survey questionnaire used to collect user insights about a product’s performance, usability, design, and satisfaction. Businesses often use a product feedback form or a product feedback survey template to streamline the process, ensuring consistency and clarity in how questions are presented.

You can create one using various survey formats, such as:

  • Editable product feedback survey templates
  • Pre-designed product feedback forms
  • Printable product feedback survey samples

These tools help save time while ensuring you maintain professional and insightful question structures.

Types of Product Feedback Surveys

Different products and stages of the product lifecycle require different survey formats. Some of the most common types include:

  • New feature feedback surveys
  • Post-purchase product experience surveys
  • In-app feedback forms for digital products
  • Pre-launch survey forms for beta testing

Each of these can be built using sample survey templates or modified from existing product feedback survey examples.

For example, a startup may use a simple product feedback questionnaire sample during beta testing, while a SaaS company might deploy a product feedback survey form embedded in their platform.

How to Structure Your Product Feedback Survey

 When designing your product feedback survey, start with a clear objective. Then, use a mix of closed and open-ended survey questions. You can refer to our survey questions sample collections or previous product feedback templates to model your format.

Popular elements include:

  • Multiple choice product feedback questions
  • Rating scales (e.g. 1–5 for satisfaction)
  • Comment boxes for suggestions and pain points

Using a sample survey format helps ensure you’re asking relevant questions while keeping things concise. If you’re unsure where to begin, review a few product feedback survey examples or browse good survey questions drawn from real case studies