#1. Make Incremental Improvements to your Business Model

• Gain insightful feedback on all aspects of your customer journey to better understand your businesses’ strengths and improvement areas.

#2. Make More Confident Businesses Decisions

• Test the market by measuring consumer demand before throwing money at an unproven idea.

#3. Become a Thought Leader in your Industry

• Become an authority in your chosen field by sponsoring and communicating industry research.

#4. Expand into New Markets by Understanding the Needs of the Consumer

• Use research to test and trial new concepts, user experiences and even marketing copy.

#5. Generate Great PR Content from Market Research Surveys

• Make your press releases more interesting and relevant by citing stats from your latest research study. Great for improving brand awareness and reputation.

#6. Measure and Track Consumer Perceptions of your Brand

• Gain robust feedback on your brand awareness, favourability, brand attributes, purchase intent and more.

#7. Track Customer Satisfaction Scores

• Ensure fast business growth does not negatively impact your customer experience.

#8. Monitor Competitor Activities

• Identify competitor best practices and opportunities, ensuring you stay ahead of the game.

#9. Gain Feedback from your Employees

• Employee engagement surveys will measure the morale of your workforce and help you improve staff motivation and retention.

#10. Support a Business Case

• Use robust data to prove to your investors that you understand the market and your target customers